Ticketmaster sold out of One Direction tickets in a record 10.6 seconds today, although it’s already being reported that a handful of extra dates will be added in the next few days to the band’s UK and Ireland tour. Expect those tickets to also sell rapidly.
Fans of One Direction reported, variously, that they had trouble accessing the site and that in some cases tickets allegedly went on sale a couple of minutes before the scheduled 10am opening. Those claims have not been verified. However, even the largest ticket sites have historically struggled when huge numbers of fans constantly refresh pages to see if tickets are available. It’s a problem with the architecture of the internet, at times triggering accidental DDOS-style strikes on the sites concerned.
The scarcity of tickets is already causing warnings about the possibility of touts charging massive mark-ups. A quick look at eBay and similar sites reveals loads of people offering tickets for hundreds of pounds. Some of those deals might be genuine, but some will undoubtedly be scams.
One Direction are a part-British, part-Irish boyband who hit fame when they came third in the 2010 series of The X Factor. Despite that third placed finish, the band – comprising Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson – has arguably been the most successful X Factor band of recent years. Today’s scramble for tickets is linked to their first ever headline UK / Ireland tour.