A Norwegian MP has proposed putting warning labels on images of skinny and airbrushed models, warning people that attempting to copy those looks could lead to illness and even death.
The country’s Equality Minister, Audun Lysbakken, says that there needs to be a stop on adverts that promote unobtainable body images. The Labour minister’s initiative is gaining support from others, including the Red Party, although it’s still a long way from coming into force.
Some critics argue, however, that such warnings would be seen by some as more of a challenge than a warning. And there’s doubt over whether warnings are taken seriously by the people who are most in need of help.