A music video has gone viral today, showing how ‘fun’ it is to work at a company called Sapient. The Sapient Nitro Idea Engineer video is definitely worth a watch, especially for the guy on the guitar. But the rest of it?
They say there’s no such thing as bad publicity, and while some people seem to be criticising the video, the whole fuss is certainly getting the Sapient name out there. I’d never heard of them until this, and I don’t think the video is too bad. Well, let me rephrase that… It was certainly entertaining to watch and it was professionally made.
Beyond the video, Sapient is a real company with a good reputation and the video is likely to bring in some new customers for them. So for those who are claiming that it’s a bit like the Rebecca Black of corporate videos, well, Rebecca Black’s doing okay these days, isn’t she? And seriously, I can think of half a dozen recent ‘proper’ music videos that are way more annoying.