Did Bank of America suffer a brandjacking on Google+?

Bank of America allegedly suffered a ‘brandjacking’ on Google+ this week. For several days, a fake Bank of America page allegedly boasted the slogan “We took your bailout money and your mortgage rates are going up” before the page was removed entirely.

Since the fake page was removed, a new (and official) Bank of America Google+ page has been launched, featuring all the usual features you would expect. The new page is verified, whereas the old one – perhaps unsurprisingly given the nature of its content – was not.

The alleged incident highlights the difficulties that brands can have online, as anyone can set up fake pages claiming to represent a large company. In this case, it’s not clear who set up the fake Bank of America page.



No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: