The Liverpool Daily Post, Liverpool’s oldest daily newspaper, is to change its name and shift from daily to weekly publication. The move is the latest indication of increasingly tough trading conditions for the regional newspaper industry.
The new newspaper will be released every Thursday and will focus on business, sport, art and politics. Sister paper The Liverpool Echo will remain as a daily paper, but the National Union of Journalists (NUJ) has warned that the decision to radically alter The Liverpool Daily Post is a huge gamble. Six journalists are expected to lose their jobs thanks to the move.
The Liverpool Daily Post was launched in 1855, costing just a penny per copy. Today, it has a circulation of around 9,000 and is owned by the Trinity Mirror Group. The paper’s owners have also announced that free weekly titles the Bootle Times, Merseymart and Star will merge and become part of the new Liverpool weekly, which has a working title of The Liverpool Post.