With Black Friday 2011 having been something of a success, retailers are now looking to Cyber Monday to swell their coffers even further. And there are signs that consumers are taking a more professional approach than ever to the business of tracking down bargains.
Organising across websites and social media, shoppers are working in packs to try to snare the best bargains. On Black Friday, there were shootings, stabbings and pepper sprayings as shoppers competed with one another. Online, such tactics won’t work, so people are working to try to find other ways to gain a crucial competitive advantage.
In both the US and the UK, spending is expected to peak at lunchtime, and again in the evening, as people log on to buy Christmas presents or just to take advantage of the low prices. However, some analysts warn that these ‘low prices’ are largely illusory, and that in many cases customers aren’t getting much of a bargain at all.