Apple is reportedly planning to launch a revolutionary new TV service in 2012. The service, tentatively titled iTV, is believed to be an attempt to reconcile traditional network broadcasts with the burgeoning world of online video and internet TV channels.
The recent official biography of Apple boss Steve Jobs reported that the tech guru had finally “cracked it” with regards to TV. The iTV project is believed to be mostly the fruits of his labour: a TV service that sees no distinction between different mediums, and that allows people to watch regularly scheduled network shows as well as online content.
Some critics note, however, that Apple might run into some problems with the iTV name if it launches the product in the UK, since British TV channel ITV has been using more or less the same name (barring some changes in capitalisation) for more than 50 years.