Cyber Monday was a big hit in the US, with sales up 18% compared to last year. Companies such as Wal-Mart and Amazon ran attention-grabbing offers and customers were quick to respond, and sales from mobile devices such as smartphones were particularly strong.
Analysts warn, however, that the strong sales might indicate that shoppers are keen to get the best bargains and that many will have now finished their shopping for the holiday period. Therefore, while the Cyber Monday and Black Friday sales figures were impressive, the real indicator of America’s consumer confidence will be figures from the whole period from now up until Christmas.
In 2010, Cyber Monday sales topped $1bn for the first time ever. This year’s figures, which should become clearer later in the week, are likely to be around the $1.2bn if early indications are anything to go by.