Like or dislike? Facebook reportedly testing ‘negative sentiment’ for pages

Facebook users have long called for a ‘dislike’ button. But while some websites allow users to express their disapproval of certain things, Facebook has always focused on the positive rather than the negative. That could be about to change, however, as the  world’s leading social is said to be testing a ‘negative sentiment’ (i.e. dislike) feature for brand pages.

You won’t find a ‘dislike The new feature is very much in the testing phase and metrics are only available to a select few members of a ‘testing pool’ within the Page Insights community. And rather than featuring an actual ‘dislike’ button, the feature seems to be attempting to gather a wider range of indications of negative reactions to brands’ efforts.

While Facebook might seem to be a relentlessly happy place for many brands, there would be value in understanding when users don’t like something, even if those details aren’t made public. This is probably a brand-driven change that will be less visible to users. In the meantime, it looks like you’ll still have to ‘like’ a page first, specifically so you can ‘unlike’ it, which kind of defeats the purpose, doesn’t it?


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