Apple is reportedly planning a new announcement (not necessarily a new product) later this month, with an event scheduled for New York City some time in late January. It’s not clear what the new launch will be about, but there’s speculation that it could be something to do with Apple’s desire to get in on the ebook market now that Amazon’s Kindle has proven to be so popular.
All Things D suggests that the launch will be unrelated to the usual iPad and iPhone products, and that it won’t be the much-mooted iTV service. Instead, there are suggestions that Apple’s Eddy Cue (senior vice president of Internet Software and Services) is preparing to announce a more concerted push into epublishing with iTunes and the iBookstore.
The timing would certainly be about right. The Kindle Fire has been a huge hit for Amazon, with the company following up by launching a new ebook lending service. The latter has been controversial with indie publishers, who are concerned that they have to make their books exclusive to Amazon in order to qualify for the KDP Select program. It would make sense, therefore, for Apple to hit back early to try to prevent Amazon getting an unattainable market lead.
Or it could just be about printers…