Google has demoted a number of companies in its search rankings in the past, for violations of various rules regarding paid links. But now Google has demoted itself, confirming that it will demote the Google Chrome homepage for 60 days as a result of policy violations.
Google insists that the violation, which allegedly saw paid links being acquired, was accidental and that the company did not intend to buy such links. But the company also says that it intends itself to the high standards it requires of others.
Paid links are an increasing problem for Google, which operates on the policy that websites should not be able to simply buy links that help improve their page rank. Paid links are supposed to be clearly designated as such in order to ensure that they don’t count towards page rank calculations, but that is clearly not always what happens.