Books

McDonald’s to gave away free books with Happy Meals in the UK

McDonald’s is to replace toys with books in its Happy Meals until February 7th in the UK, as part of a new hook-up with HarperCollins. The book in question will be from Michael Morpurgo’s popular Mudpuddle Farm series, and The National Literacy Trust has welcomed the move in light of recent research that showed one in three UK children don’t own a book.

As well as the books, participating Happy Meals boxes will also contain finger puppets to help parents bring the books to life. The move has been criticised by some, however, who argue that encouraging children to read should not go hand in hand with encouraging them to eat fast food.

It’s not clear whether McDonald’s will extend the book giveaway, but it’s likely that they’ll be closely studying the results and it’s very much possible that the deal with HarperCollins will be extended further in the future.

About Sarah Bosdiccia

Sarah Bosdiccia is a writer, journalist, blogger and editorial assistant. In the past, she has worked in the local newspaper business and has taught journalism modules at undergraduate level. She doesn't 'do' Facebook but you can follow her at @sarah_bosdiccia.

Discussion

One thought on “McDonald’s to gave away free books with Happy Meals in the UK

  1. I wish they would do this in the US. They kind of do it at Chic-fil-A, but they’re always religious books. Maybe they’ll try in America after they try it in the UK. Either way, this is awesome. Children need books.

    Posted by Cassie | January 12, 2012, 8:13 pm

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