Google has been accused of allegedly improperly using the customer database of Kenyan business listings service Mocality. The accusations were first made public earlier this week in a blog post by Mocality’s Stefan Magdalinski titled Google, what were you thinking?, and Google has now said that it is investigating the claims.
The claims are based on accusations that people working with or for Google allegedly contacted Kenyan customers and made a number of statements that were untrue. Mocality subsequently set up something of a sting operation to see what was really happening, resulting in the accusations that surfaced this week.
The accusations come as Google continues to try to find new ways to monetize its current services. Mocality is a successful Kenyan company that lists businesses in databases that the company, understandably, aims to use for its own benefit. Google has made no further comment on the claims.