As opposition to Hollywood studios relentless support of SOPA and PIPA continues, a new campaign is urging people to boycott The Dark Knight Rises (this year’s big new Batman film) in protest. The campaign is based around this Reddit page and aims to hit Hollywood where it hurts by knocking some dollars off the film’s undoubtedly huge box office take.
The Dark Knight Rises is released on July 20th in the US and is expected to be one of the biggest hits of the year. Starring Christian Bale, Anne Hathaway and Tom Hardy, it will conclude Christopher Nolan’s hugely successful series of Batman films. It’s hard to think of another film on the horizon right now that has ‘Huge Box Office Hit’ stamped all over its face already.
Can a campaign to encourage a boycott of the film really do enough damage to make people sit up and take notice? It’s an ambitious plan, but the campaign doesn’t aim to make people skip the film entirely, just to get them to avoid the opening weekend. It’s early days, and there’s still six months for the organisation to get into gear. Will The Dark Knight Rises be used to send a powerful message to Hollywood?